TechCrunch offers more details on Walmart’s acquisition of Polymorph:
“Specifically, Polymorph’s technology includes a high-speed ad server, a self-serve interface and server-side header bidding. This, says Walmart, will make advertising easier for thousands of brands and will deliver more relevant ads to consumers — and quicker than typically possible because of Polymorph’s ‘much faster’ client-side server.”
P.S. Learn how you can keep up with retail technology changes in 8th & Walton’s e-commerce class.