More on Gen-Z and Retail — Forbes.com

More on how Gen Z likes to shop. . .and yes, the younger generation does like physical stores!

“They may not have reached full maturity yet, but in a lot of ways, Gen Z is already the cultural pacesetter. Commerce is no exception. How (and how soon) retailers and technology companies respond to those catalyzing trends and shopping preferences are going to be sensational to watch over the next five to 10 years as Gen Z comes into its own.”

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