Millennials are willing to pay for the convenience of prepared foods:
“Millennial shoppers purchase a larger share of prepared foods, pasta and sweets at the grocery store than other generations, according to USDA data analysis. According to the agency, this demographic spends 13.6% of their at-home food budgets on these three categories, while Generation X members spend 12.6% and Baby Boomers 11.5%.”
Resources for Walmart Suppliers
8th & Walton Blog: Average Dollar Sale (ADS) Explained
Conference Call Podcast: Start 2018 Strong with Amazing Grass!
Get Your FREE 2018 Walmart Fiscal Year Calendar: Walmart Fiscal Year Calendar: 2018 Edition