Millennials, Gen Xers Willing to Boycott — RetailDive.com

Both Millennials and GenXers have shown a willingness to boycott brands, even if they were already brand users:

“In the past year, 33% of millennials and 35% of Gen Xers boycotted a company or product they had previously spent money on, according to a new report from CompareCards.com. Overall, 26% of Americans are actively boycotting a product today.”

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