Both Millennials and GenXers have shown a willingness to boycott brands, even if they were already brand users:
“In the past year, 33% of millennials and 35% of Gen Xers boycotted a company or product they had previously spent money on, according to a new report from CompareCards.com. Overall, 26% of Americans are actively boycotting a product today.”
P.S. Social compliance is an important part of protecting your brand, and your business. Our experts can help you manage supply chain logistics and other critical processes so that you can ensure that your company is operating ethically. Book a consultation today.