McCormick Uses AI to Develop New Products — FoodDive.com

Spice giant McCormick is turning to artificial intelligence to assist in new product development:

“McCormick said Monday it is partnering with technology giant IBM to use artificial intelligence to mine 40 years of data it has amassed on consumers, taste palates and product attributes. The company had previously developed new products by tapping into an estimated 4,000 ingredients in its database. Those items were extensively tested before heading to market. A single product could be tweaked between 50 and 150 times before the right flavor was identified.”

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