Reports suggest that Lidl has outlasted its slower-than-expected growth and is beginning to catch on with American consumers:
“Forty-eight percent of 600 consumers who tried Lidl are now shopping there on a regular basis (more than twice per month), according to an independent survey by global consulting firm Oliver Wyman. Consumers also are spending more money per shopping trip at Lidl today than a year ago, indicating they have found a wider range of Lidl products they prefer.”
P.S. Lidl relies on private brands to drive sales. Do you have a Private Brands Strategy?