Keeping “Organic” Fresh — Supermarket News

Suppliers of organic products need to address ways to keep their products relevant:

“Yet despite this good news, a cloud of concern hovers among industry insiders. According to the OTA, it’s a challenge to keep the momentum and enthusiasm for organic up, especially now that organic products are becoming more commonplace. And while retailers agree that organic is still very much in demand, newer, buzz-worthy designations sometimes eclipse the standard bearer.”

Supplier Takeaway: Keeping Organics Relevant

Do you sell organic products? How do you plan to keep your brand relevant in a changing marketplace?

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