Jet.com has teamed up with Blue Apron to sell food kits via Jet.com’s City Grocery program:
“In an effort to increase penetration with online and brick-and-mortar retailers, Blue Apron announced the launch of a new meal kit line that bundles sauces, grains, dairy, spices and step-by-step recipes that customers then pair with their choice of a retailer’s produce or protein. The new product, called Blue Apron Knick Knacks, will launch on Jet’s City Grocery platform starting tomorrow, Feb. 1. Suggested retail is $7.99 for the two-person serving, CEO Brad Dickerson said during the company’s earnings call this morning.”
P.S. Walmart and its subsidiaries are continuing to forge partnerships with well-known brands. This means new opportunities for existing suppliers. Want to learn how to capitalize on Walmart’s success? Get in touch with us today!