Traffic numbers at Jet.com have decreased, possibly in response to marketing budget cuts. This has caused speculation among some analysts that the Jet.com brand may be in jeopardy:
“So long as Walmart’s numbers are strong it doesn’t matter what happens to Jet,’ said Sucharita Kodali, an analyst at Forrester Research. ‘This makes it easy to sunset Jet and focus on Walmart. I’m not sure, honestly, why Jet is even still around.’”
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