Now Selling Bonobos, Nike Products — Business Insider is now selling some Nike and Bonobos items, a move that analysts believe is an important step in Walmart’s rebranding:

“Walmart is using Jet, which caters to higher-income, urban millennials, to help upscale brands get comfortable with the idea of eventually selling on, according to Cowen & Co. analysts.”

P.S. As Walmart continues to rebrand, the notion of a “typical” Walmart assortment will change. If you are thinking of pitching a new product to your Walmart buyer, consider talking to one of our experts first. They can help improve your chances of success.

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