J.C. Penney Looks to Lab Store for Comeback Ideas — Fortune

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J.C. Penney has opened a lab store in Texas in hopes of testing new ideas that could give the retailer a much-needed second wind:

“Soltau has been relatively quiet during her first year as CEO, staying focused on devising a strategy for Penney. The Hurst store is not a prototype for renovations to come. Instead, the store will be a lab used to decide what works before rolling it out to other locations in the 850-store chain.”

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