IRI Brings Suppliers Liquid Data® Technology

Walmart Suppliers, are your reports out-data’d? If you’re still stuck in that “old big data” mentality, you could be missing crucial information about your customer and, in turn, huge sales opportunities.

The team at IRI works with suppliers to not only enhance their data, but to put all the critical data in one application. No more jumping from system to system and trying to make the numbers sync!

Our guest on the podcast this week is Michael Ellgass, Executive Vice President of Technology and Retail Media Platforms for IRI. While retailers and suppliers strive to innovate based on the data they pull, Michael shows us how IRI is actually innovating the data itself to streamline the gathering and reporting process.

During our conversation with Michael, we ask:

  • What exactly is the “old big data” most suppliers are using today?
  • What do we mean by “new big data” and how is it different?
  • Who in the industry is using “new big data” well?
  • How does a supplier get from the “old” to the “new?”
  • Why are more suppliers gravitating toward IRI’s Liquid Data® Technology?

Hey, don’t forget: our podcast this week is brought to you by the great team at IRI. Have a look at their website by clicking here and learn more about their Liquid Data® Technology to make your business smooth in 2019!

Do you already have products in Walmart or Sam’s Club and need help with reporting, OTIF, or an up-coming line review? Our team of experts helps suppliers like you every week! Your first step in the journey is a click away. All you have to do is click here to let us know how we can reach you and we’ll make it happen.

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