A quick interview with Peter Vivona, Senior Category Manager for appliances online (Walmart Canada) about his search for European electronics at the IFA show:
“We continue to make significant investments in e-commerce to be able to deliver a superb customer experience and to provide online innovations to give our customers a unique shopping experience. We also invest to be nimble. Speed to market online is also hugely important as the customer is always changing and decisions are made swiftly with a click or tap of a button.”
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