Interview with Barbara Messing, Walmart’s CMO — 5NewsOnline.com

Learn more about Walmart’s new Chief Marketing Officer, Barbara Messing, and her vision for Walmart:

“At TripAdvisor, Barbara credited with moving the world’s largest travel site from a media-only company to a competitor in the e-commerce space. Barbara believes strongly in delivering the right customer experience. It’s a philosophy she hopes to build on at Walmart.”

P.S. It’s telling that Walmart brought in an e-commerce professional to head its marketing efforts. Are you prepared to work with an omnichannel retailer? Our experts can help. Get in touch today and schedule a consultation.

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