A recent study shows that Instacart has a positive impact on grocery sales within communities:
“’Instacart is changing the way customers engage with grocery stores by creating a complementary online service that would be prohibitively expensive for traditional retailers to offer on their own,’ wrote study author Dr. Robert Kulick of NERA Economic Consulting in a statement. ‘The result is increased grocery demand, which translates into higher grocery store employment and revenue.’”
P.S. Grocery delivery remains a huge opportunity for discounters, big box stores, and other retailers. Are you interested in optimizing your fresh grocery supply chain? Get in touch with us at 8th & Walton today and schedule a consultation.