It turns out that Gen-Z very much appreciates the in-store experience and is particularly keen on retailers that offer the option to make online purchases that can be picked up in-store:
“Package Concierge, an automated parcel locker provider, released a survey of 583 Generation Z shoppers that found 58% of them have used Buy Online Pickup In-Store for a purchase, and 60% said it was a factor in deciding where to shop.”
P.S. Walmart is expanding its buy online, pick up in-store service across the country. Are you ready to earn your share of these sales? Our experts stand ready to lend a hand. Contact us today.