Gen Z Plans to Shop Late this Holiday Season —

Gen Z plans to shop this holiday season, but don’t expect them to be in any hurry:

“Gen Z consumers start holiday shopping later than any other age group with 33% saying they don’t begin until after Black Friday and 15% reporting not starting until after Dec. 15, according to Yes Lifecycle Marketing research made available to Marketing Dive. In contrast, 30% of millennials report shopping for gifts year-round, almost twice the percentage of Gen Z reporting the same, and Gen X and Baby Boomers report doing most of their shopping between September to November.”

Supplier Takeaway: Playing the Long Game

Black Friday is important, but don’t discount late-in-season sales. What are you doing to help retailers sell your products through the end of the year?

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