Gen-Z shoppers enjoy the brick & mortar shopping experience:
“Gen Z are ‘more traditional shoppers than millennials,’ said Katherine Cullen, director of retail and consumer insights for NRF. ‘They are killing the idea that online and offline are separate. They’re really intertwining the digital and physical worlds and balancing digital experience with what they expect in the physical environment.’”
P.S. Speaking of Gen-Z, you may well have some interns and new graduates working for you this summer. Our Supplier Boot Camp can get them up to speed. Sign up today!