Fresh Initiative Contributes to Dollar General’s Success —

Dollar General had a strong Q3, in part due to its emphasis on selling frozen and refrigerated foods:

“Some of Dollar General’s success in Q3 can be attributed to its DG Fresh initiative, one of four core strategies for the company. DG Fresh is intended to enhance the company’s gross margin by shipping its own frozen and refrigerated foods. The category represents about 8% of the company’s sales, Vasos said.”

P.S. Fresh remains a huge opportunity for discounters, big box stores, and other retailers. Are you interested in optimizing your fresh grocery supply chain? Get in touch with us at 8th & Walton today and schedule a consultation.

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