Traditional food brands are finding themselves in an unprecedented position: Sometimes squaring off against trusted retailers while also coping with competition from upstart suppliers.
“Brands like McCormick’s, Nestle and Tyson are increasingly taking control of their own supply chains and turning to e-commerce sites to reach consumers directly, rather than going through a grocer. They are also buying up delivery startups for the same purpose.”
P.S. Consumers are becoming more comfortable with ordering food online. Learn how you can sell your products through Walmart.com by taking 8th & Walton’s E-Commerce class.