Febreze is using social media videos to tout its new Febreze One, a deodorizing spray that doesn’t rely on heavy scents:
P.S. Awareness of scent sensitivity has been growing in recent years, and Febreze has responded with a low-scent product. Monitoring social trends, as well as health research, is crucial to keeping your products relevant. Once you have a reformulated product, it’s time to talk to your Walmart buyer. A consultation with 8th & Walton’s experts can help you present your new product so that it gets on Walmart’s shelves fast.