A new study shows how consumers do research on planned purchases: Price was often a major concern.
“For 58% of U.S. customers surveyed, Amazon was the top research resource. 96% of consumers surveyed for the report said they made a purchase from an online marketplace within the past three months. When it comes to returning goods, however, 39% of U.S. shoppers said they take goods directly to a store, the report found.”
P.S. Walmart has made great strides in its retail technology over the past several years, but it is clearly not resting on its laurels. Are you able to keep up? Our experts stand ready to lend a hand. Contact us today.