Does Amazon + Whole Foods Represent a Brand Threat? — RetailWire

According to some analysts, Amazon’s increasing power may represent a threat to even established national brands:

“James Thomson, a former senior manager in business development at Amazon and now partner at brand consultancy Buy Box Experts, believes brands ‘must figure out how to get much more nimble.’ ‘If I’m a national CPG and I want to launch a new brand, it’ll still take me a year to 16 months,’ Mr. Thomson said. ‘If I’m Amazon, I’ll get the product launched in 60 days, on a small scale after a couple of experiments. National brands are going to have to do that, too.’”

Supplier Takeaway

Do you perceive a threat to your brand by this proposed merger? If so, how do you plan to respond?

Resources for Walmart Suppliers

Are You an On Time In FOOL?

Courses for Walmart Suppliers

Podcast: We Get BUICED with Ray Doustdar!


Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *