DNA Testing Offers New Opportunities in Customization — RetailWire

Accessible, affordable DNA testing could create a whole new market for products tailored to a consumer’s genetics:

“According to the research, companies are already working to customize product lines such as home-delivered meals and skin care based on analysis of a customer’s DNA sample submitted through an at-home blood test. Additionally, nutrition companies are partnering with firms that produce wearable technologies such as fitness trackers and skin-serve sensory patches to notify users of bodily needs that can be satisfied through the consumption of specific products. RFID tags and quantum ID tags are also expected to support such customization.”

Supplier Takeaway: Accessible Technology Means New Opportunities

As more consumers seek genetic testing, new opportunities for product development abound. Do you see opportunity in this niche?

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