Trendy, direct-to-consumer brand Dirty Lemon will be selling its “functional” drinks in Walmart:
“Since Normandin launched the drink in 2015 he’s expanded the company, rebranding it as Iris Nova and adding other beverages to its portfolio. And soon, Dirty Lemon will make the ultimate jump into the mainstream: It will be available at Walmart — something of a sea change for the company.”
P.S. This announcement reflects the sea-change in Walmart’s brand. If you are trying to navigate the “new” Walmart, know that 8th & Walton’s experts can help. Book a consultation today.