Convenience Drives Retailer Competition. . .and Success —

One analyst believes that Amazon, Target, and Walmart’s primary area of competition is convenience: Which Retailer can make it easiest for consumers to buy the products they want?

“The goal is to make customers enjoy their experience so much that they won’t leave, but remain a loyal customer – even a brand advocate. As these retailers – and others – duke it out, the consumer gets the benefit. It all comes down to a better customer experience. In this case, it’s a speedier experience, one that saves the customer time. Customers love to save time!”

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