Consumers Willing to Pay More for Service — ChainStoreAge.com

Consumers, particularly younger consumers, are willing to pay more for products if it means that they can work with a competent salesperson:

 

“According to a recent survey of 1,003 U.S. consumers from marketing solutions provider Engine Insights, roughly two-thirds of consumers (64%) say they would pay a premium to ensure human assistance in at least one retail category. This willingness is even higher among younger-age segments, particularly those 18-34 (74%).”

P.S. Walmart is not the same store that it was even a few years ago. If you are hoping to work effectively with this rapidly-changing company, you’ll need guidance. Our experts can help. Book a consultation today.

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