Consumers Willing to Pay More for Service —

Consumers, particularly younger consumers, are willing to pay more for products if it means that they can work with a competent salesperson:


“According to a recent survey of 1,003 U.S. consumers from marketing solutions provider Engine Insights, roughly two-thirds of consumers (64%) say they would pay a premium to ensure human assistance in at least one retail category. This willingness is even higher among younger-age segments, particularly those 18-34 (74%).”

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