Consumers, particularly younger people, are open to the idea of lab-grown meat:
“However, 46% said they would probably or definitely buy it (with the highest interest from Millennials and Gen Z consumers); and 33% were on the fence about the meat, which is grown in sterile conditions and does not require the use of antibiotics and growth hormones.”
P.S. Interest in meat substitutes and sustainable meat production is on the rise. Does this interest translate into opportunity for your supplier business? Learn how to introduce new products to your buyer from our Walmart experts. Schedule an appointment today!