Consumers Prefer Free Over Fast Delivery —

Consumers don’t like paying for shipping, even if it means waiting longer for a product:

About 88% of shoppers surveyed said free shipping is more important, compared with just 12% who said fast shipping was more important. About 72% of respondents said they plan to take advantage of free shipping offers this holiday season.

Supplier Takeaway: Frugality is Still a Consumer Virtue

Fast shipping is great, but it’s clear that consumers still value frugality. They simply don’t want to pay more for a product than they absolutely have to.

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