Consumers Enjoy Showrooming, Webrooming — Chain Store Age

Consumers are making use of online reviews, shops, and platforms to make purchasing decisions both online and in-store:

“According to the Third Annual Modern Consumer Research Report from enterprise SaaS scheduling platform RNI, formerly BookingBug, 74% of U.S. and U.K. consumers webroom (research online, purchase in-store). Consumers predominantly perform webrooming for electronics, clothing, and household items.”

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