Consumers, particularly Millennial consumers, want to know about the products they buy and the businesses they patronize:
“Millennials are at the vanguard, with 52 percent agreeing that they always research for background information before buying, compared with 45 percent of Gen Z consumers and 41 percent of baby boomers.”
P.S. Transparency may be the new buzzword for doing business. Walmart and other retailers are just as interested as consumers in your supply chain, ingredients, and labeling standards. If these trends and changes seem overwhelming, it may be time to get some help. Contact us today to book a consultation with one of our experts.