Consumers are paying close attention to food labels. One area of concern is added sugar:
“He explained that 45% of consumers check product labels for information about sugar with the intention of trying to reduce their intake. He added Americans’ concern about sugar, as reflected in NPD’s research, far surpasses that of other nutrients of concern, including calories, sodium and fat.“
P.S. Do you have some low-sugar or sugar-free products that might appeal to Walmart customers? Book a line review preparation consultation with one of our experts today!