An analysis of consumer expectations when it comes to shipping speed and cost:
“When Amazon first unveiled its Prime membership in 2005 — and the promise of free, unlimited two-day shipping — it differentiated itself from the competition in the e-commerce fulfillment space. But as retailers like Walmart and Target began to match that, or offer alternative e-commerce fulfillment options (like buy online, pick up in-store), Amazon needed something to again set it apart from the rest.”
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