As we draw closer to Walmart’s Made in the USA Open Call, suppliers from across the country share one hope: land their product on the shelves of the world’s largest retailer. However, whether you’re brand new to Walmart or a seasoned supplier, there’s an innovative tactic to launching your new items. As we learn this week from Community Coffee, debuting digital first has many advantages.
This week’s podcast is a great conversation with Ryan Schemmel, Vice President of Sales and Ecommerce at Community Coffee. As Community Coffee gears up to launch a new product, Ryan discusses the company’s decision to go digital first. Traditionally, Community Coffee goes straight to the shelves with debut items, but Ryan gives us insight on:
- The new product and why this strategy was chosen
- What research was done prior to selecting the launch method
- How the uniqueness of the product contributed to the launch decision
- What Community Coffee hopes to learn from shoppers launching digitally
- Advice for other suppliers considering launching products digital first
Want to learn more about launching a product at Walmart? How about working with Walmart.com, Sam’s Club, or preparing for your next line review? We’ve got you covered! All you have to do is click here to let us know how we can reach you and we’ll make it happen. From preparing you for your first Walmart buyer meeting to improving that OTIF scorecard, our team brings years of experience to your organization. We’re ready to show you how to do it, or even do it for you today!
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