Many food suppliers and retailers have come to appreciate the benefits of “clean and clear” labels that help consumers easily understand what it is that they are buying, drinking and eating:
“It is striking how quickly private brand retailers have adopted “clean and clear labeling,” the name given to organic, sustainable and ethically produced lines. Customers are savvy enough to realize that a picture of wholesome looking fruit or vegetables on the packet is no guarantee a product is free of other less recognizable ingredients. Instead, they want to see “clean’ ingredients,” clearly stated.”
P.S. Private label represents significant opportunity for retailers and suppliers alike. Learn more in our Private Brands Strategy course!