Analysts agree: Businesses that want to stay relevant need to get hip to Gen-Z sooner rather than later:
“However much they have the ability to spend, it’s not really about the money, according to Kelly Davis-Felner, senior director of demand and retention at Bazaarvoice. During the holidays, and beyond, retailers should be thinking long-term about the trends they’re seeing in Gen Z — and trying to make a good impression.”
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