Campbell’s Updates Its Product Line — Washington Post

Campbell’s is trying to reinvent itself with new soup lines that appeal to the modern palate:

It is against this backdrop that Campbell’s U.S. soup business has entered a years-long rough patch, highlighted by sales that declined or remained flat for the past eight quarters. So the company has developed three new lines of soup — Well Yes, Garden Fresh Gourmet and Souplicity — to try to put its soup business back on a steady footing. Each line targets a slightly different shopper, looks starkly different from the red-and-white cans rendered in Andy Warhol paintings and is cast as an answer to shoppers’ desire to eat simple, healthful ingredients.

Supplier Takeaway

Trends and attitudes change over the years, sometimes undoing the success of products that have been household staples. What are you doing to monitor changes in consumer habits? Do you have plans to update your products in response to these changes?

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