Burberry Changes Policy in Response to Outcry — RetailDive.com

Luxury brand Burberry recently announced that it will no longer destroy items that it cannot sell. The previous policy reflected Burberry’s desire to remain “exclusive,” avoiding discounting or product being sold in secondary markets:

“Burberry on Thursday said that, effective immediately, it will no longer destroy products it can’t sell, saying that it’s stepping up existing efforts to reuse, repair, donate or recycle them instead.”

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