Boomers, Gen-Xers Love Grocery Delivery — GroceryDive.com

Retailers and suppliers should pay attention to older adults and their shopping habits. Turns out that Boomers and Gen-X love online grocery delivery:

“Across Gen X and boomer shoppers surveyed, nearly one in three reported shopping online ‘all the time,’ while 60% of both groups have ordered groceries online with at-home delivery – a rate higher than Gen Z and millennials.”

P.S. Walmart has made great strides in its retail technology over the past several years, but it is clearly not resting on its laurels. Are you able to keep up? Our experts stand ready to lend a hand. Contact us today.

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