Black Friday in the U.S. set records for online sales, indicating that retailer efforts to streamline online and mobile sales are critical to ongoing success:
“Black Friday pulled in $6.22 billion in online sales, up 23.6 percent from a year ago and setting a new high, according to Adobe Analytics, which tracks transactions for 80 of the top 100 internet retailers in the U.S. like Walmart and Amazon AMZN . Those figures arrived as many retailers have pushed big digital deals, days in advance of the holiday weekend.”
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