Many suppliers have found success selling on Amazon, but recent changes in its wholesale and third-party programs have reportedly left some suppliers feeling bullied:
“’For a smaller, niche brand like ours, this is a worse deal,’ said a brand founder who used to be a third-party seller on Amazon, and asked to speak on background. ‘It feels like Amazon is bullying its brands by saying, ‘The only way is our way, and we get to choose what’s better for us, regardless of how you want to run your business.’ If we were to be forced into a [wholesale] relationship, that would lead to price slashing, and that’s not something we’re comfortable with as a brand.’”
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