An analyst examines Sam’s Club and the trend toward personalized retail experiences:
“That may just sound like a lot of buzzwords, but some of the plans are actually realistic and would be helpful for the shopping experience. For example, Sam’s Club already has its successful “Scan & Go” app. At Sam’s Club Now, the app will be integrated with a mapping system that will use beacon technology and will be tied to a customer’s shopping list to map their best route through the store.”
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