Walmart’s innovations have improved its branding and are leading to greater success:
“The upgrades are supporting customer traffic and lifting the brand in the eyes of consumers while also generating solid financial returns. ‘Each of these new offerings leverages the supercenter [store] in ways we only imagined a few years ago,’ Biggs said. Management intends to press this advantage into next year, as evidenced by plans for $11 billion in capital expenditures in fiscal 2020.”
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