Amazon’s New Review Policies —

Amazon’s new policy regarding consumer reviews may have a positive impact on consumer trust:

From Instagram® photos to product reviews, user-generated content has become an integral part of the shopper path to purchase. A recent study by Olapic found that 76 percent of consumers believe the content that average people share is more honest than brand-based advertising. For retailers, the key to leveraging user-generated content is keeping it real.

Supplier Takeaway

What priority does your supplier business place on earning positive consumer reviews?

Resources for Walmart Suppliers

How Retailtainment Is Killing Your Profit

Courses for Walmart Suppliers

Podcast: The 8th & Walton Conference Call – Episode 8

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