Amazon’s Anti-Counterfeit Efforts is Costly to Sellers — CNBC

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Amazon is ramping up anti-counterfeiting efforts. . .but it is the third-party sellers of brand names that will have to pay a premium price to have their goods declared legit:

Online stores that want to sell brands like Nike, Adidas and Hasbro are being told they have to pay a one-time nonrefundable fee of up to $1,500 per brand, according to interviews with multiple sellers. That’s after being asked to provide invoices from manufacturers or distributors that show the purchase of 30 items within the last 90 days. The process, which started rolling out selectively last week, is called “brand gating,” and it amounts to a big toll for sellers.

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