Amazon Targets Walmart’s Traditional Demographic — WashingtonPost.com

Amazon is working to attract the lower-income demographic that made up Walmart’s base. Curiously, this is happening at a time when Walmart is actively trying to attract more affluent shoppers:

“The moves could help Amazon attract a new customer group that has long been loyal to Walmart and its more than 4,700 U.S. stores, many sprinkled throughout rural and lower-income communities. But it also comes attached with some risk for the shoppers: For example, Amazon’s newest credit card’s interest rate tops 28 percent.”

P.S. Walmart is not the same store that it was even a few years ago. If you are hoping to work effectively with this rapidly-changing company, you’ll need guidance. Our experts can help. Book a consultation today.

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