Amazon’s ability to develop new products on its own has proven expensive. Now the retailer is asking suppliers to create Amazon-exclusive private brands:
“After finding that it was too expensive for Amazon to develop exclusive brands independently, the company started pushing established food and beverage manufacturers to take on the R&D work, a source told the Journal. Nutrition brand GNC was one of the first to launch products through the program Amazon started last year.”
P.S. Amazon is riding the private label wave in hopes of maintaining market dominance. How do your brands stack up? Our experts can help. Contact us today and book a consultation.