Amazon has launched a private label pet food brand:
“’Pet products are among the fastest-growing online retail categories and Amazon is leading the way,’ said David Sprinkle, research director for market research firm Packaged Facts, which published the report ‘Amazon Strategies and the Amazon Shopper.’ ‘The scariest part for competitors is that recent news indicates the e-commerce juggernaut is still coming on strong and unabated in the U.S. pet industry, reaffirming its commitment to pet products and now pet food.’”
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