Amazon Launches Private Label Pet Food Brand — SupermarketNews.com

Amazon has launched a private label pet food brand:

“’Pet products are among the fastest-growing online retail categories and Amazon is leading the way,’ said David Sprinkle, research director for market research firm Packaged Facts, which published the report ‘Amazon Strategies and the Amazon Shopper.’ ‘The scariest part for competitors is that recent news indicates the e-commerce juggernaut is still coming on strong and unabated in the U.S. pet industry, reaffirming its commitment to pet products and now pet food.’”

P.S. We’ve been saying this for awhile: Private label is where it is at for suppliers. Learn how you can enter this growing field, or optimize your current offerings, by taking our Private Brands Strategy class.

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