Amazon Launches Furniture Brand — Seattle Times


Amazon is launching its own brand of home furniture:

“Amazon describes Rivet as ‘stylish and versatile mid-century modern furniture and décor,’ and the retailer’s website had a range of sofas, rugs and light fixtures. Stone & Beam, the company said, emphasizes comfort and durability.”

Supplier Takeaway: Amazon is Branching Out…Wide

Amazon’s private labels are running the gamut from tech to clothing and now to furniture. What’s next?

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