Amazon Addresses Third-Party Pricing —

Amazon has initiated a program that offers the company greater control over prices set by third-party sellers:

“Sellers who sign up to the program give Amazon permission to reduce the price of their products at will. In exchange, they are guaranteed a payout called Minimum Gross Proceed (MGP). Amazon told sellers, ‘You will be paid based on the sales price, or the Minimum Gross Proceeds (MGP), whichever is greater.’”

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